NEW YORK and BERLIN, 13 Apr. 2016 – ShowStoppers® invites industry leaders, innovators and start-up companies to introduce new products and services to hundreds of journalists attending ShowStoppers @ IFA, the official press event at IFA, the tradeshow in Berlin that defines the future of consumer electronics and home appliances.
The ninth annual edition of ShowStoppers @ IFA is scheduled for Thursday, 1 Sept. 2016, 6 to 9 p.m. (1800-2100), Hall 1, Messe Berlin, on the tradeshow fairgrounds, Berlin, Germany.
ShowStoppers features product introductions and previews, hands-on demos, and executive interviews for journalists who attend and cover news and new products from IFA.
The 2015 edition of the press-only event broke all records, with 71 companies introducing new products for work, home and play to more than 800 journalists.
“IFA and ShowStoppers have created a successful platform for innovators and industry leaders to meet the press at IFA,” said Jens Heithecker, executive director of IFA. “The event, enables companies to generate news coverage and product reviews, make new business connections, promote brand, and open new markets in the most efficient way.”
“We are thrilled to be returning to Berlin and working with the entire IFA team for the ninth year,” said Dave Leon, principle, ShowStoppers. “Working together we have seen significant growth in the event. Equally important, the hundreds of companies that have exhibited over the years tell us the event improves their visibility and helps them stand apart from competitors – while also creating new business development opportunities.”
ShowStoppers is a showcase where companies set up their products for table-top demonstration, shaking hands with invited journalists, running demos; journalists work the room, moving from table to table, discussing products and conducting interviews; fueled with great food and drink – achieving these results:
- Focused media attention from more than 800 qualified journalists
- Add your voice and news to the 2,650 articles published about IFA and companies at the show — reaching 73.39 million readers
- Networking possibilities with leading trade publications
- Business opportunities with other exhibitors
Now in its 23rd year, ShowStoppers is the global leader in producing press and business events spanning the US, Europe and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand, and open new markets. ShowStoppers produces events at CES, CTIA and Mobile World Congress, among others; the official press events at CE Week, IFA, and NAB; and partners with CES and CTIA.
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