British startup SwapBots, the collectible, customisable toys and game that come to life through augmented reality, will be showcasing at CES 2019. With a successful Kickstarter campaign under their belt, and early access samples on their way to backers, the SwapBots team will be at the world’s biggest consumer tech show to present their eagerly awaited product.
SwapBots utilises augmented reality to animate the toys to give the appearance that the video game has escaped from the screen into the real world. This physical and digital crossover play extends into the game as, by swapping pieces of the SwapBots, the player can influence in-game attributes of the characters as they use the Bots to battle against the computer and other players. The connected play sector is predicted to grow by 200% over the next four years to a value of $18bn according to Juniper Research. When combined with the rise of new IP in the toy space during 2018, a year that saw eight out of the top ten toys coming from brands less than three years old, there is an opportunity for startups to disrupt this market.
John Keefe, co-founder of SwapBots comments, “As a studio we have years of experience developing immersive technology-infused products and installations for clients – we could see there was real scope to develop a new type of playful product around augmented reality.”