Soma Debuts SOMAINNOFIT, a Revolutionary Way to Help Women Find Their Best Bra Fit

Soma® is reshaping the bra fit experience with the launch of SOMAINNOFITTM — a first of its kind innovation designed to calculate a woman’s perfect bra fit. In a culture that adores personalization, about seventy five percent of women unknowingly wear the incorrect bra size. With SOMAINNOFIT, this statistic can now change for women across the country in a matter of seconds.

Be the first to witness SOMAINNOFIT in action. Partnering with Like a Glove to implement their patented measurement technology, SOMAINNOFIT offers a personalized experience in an easy, four-step process. With four lines of circuitry that circle the body, the bra calculates the user’s perfect fit and connects to the SOMAINNOFIT proprietary app, available for free download in the Apple and Google app stores, which instantly captures the results and recommends an exclusively curated selection of Soma bras in the styles and size that will ensure her best fit, all shoppable right in the app.

With no tape or fit quiz required, the SOMAINNOFIT bra removes the guesswork involved in bra shopping. It’s all part of Soma’s longstanding commitment to provide women with powerful solutions, uncompromising comfort and a perfect fit to help them look and feel their best, liberating strength and confidence. The future of the perfect bra fit is here.