Acronis True Image is getting a new name

Nearly 18 years after being introduced to the public, Acronis True Image is getting a new name. Beginning today, the world’s best personal cyber protection solution will be known as Acronis Cyber Protect Home Office.

Changing such a well-known product name is never an easy decision for a business. After all, in the nearly two decades since it launched, Acronis True Image has gained a lot of brand equity and goodwill among users.

So why change the name of such an iconic and well-established product? There is a good reason: