Business triathlon in Latin America

Grupo Eletrolar organizes three trade shows in 2025. The objective is to integrate the economic bloc into a giant purchasing region, leveraging the strength of the three-largest Latin American economies through regional B2B fairs. This initiative includes sponsoring travel expenses for buyers and media from all over the Americas.
18th Eletrolar Show: focused on home appliances, consumer electronics, mobile phones, and housewares goods sectors, the fair will be held in Sao Paulo City from June 23rd to 26th , 2025, and its major highlight will be the Eletrocar Show focused on electric mobility and the Interior Life Style South America focused on households and life style segments.
5th Electronics Home Argentina: the largest B2B event in the country, it brings together exhibitors and retailers in a unique opportunity to strengthen relationships and facilitate more business deals. It surpassed previous editions in every aspect, demonstrating that the industry aims to play a leading role in Argentina’s economy. In 2025, it will take place at Centro Costa Salguero from June 30th to July 2nd.
1st Electronics Home Mexico: the country’s first fair focusing on consumer durable goods will be held in Mexico City from June 17th to 19th, 2025. It will feature 1.300 exhibitors and host major buyers from Mexico, South and Central America.
It’s an excellent opportunity for companies from Latin America to showcase their products and expand their participation in the international market. Link

