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Until recently, AR headsets and smart glasses haven’t met one of the core end consumer expectations: scalable prescription. As the need for vision correction is dramatically increasing, especially among younger people, a high-quality AR display must consider the prescription market. The tooz ESSNZ Berlin smart glasses augment visual information in the wearer’s field of view while keeping the initial function – individual vision correction – of everyday glasses. With a slim and stylish frame, the wearable is almost indistinguishable from normal eyewear.
Combining prescription glasses and AR
The unique curved waveguide lens is the centerpiece of the design as it allows for seamless integration of vision correction and thus, ophthalmic smart glasses. When wearing the ESSNZ Berlin smart glasses, people with myopia, hyperopia or presbyopia can thus sharply see the environment as well as the augmented content.
Turnkey solution for the end consumer market
The ESSNZ Berlin reference design allows fast and efficient adaptation to individual specifications of customers product requirements, whether businesses or in consumer segments. The fully functioning turnkey solution is thus a low risk and cost-effective way to speed up the timeline for companies investing in AR glasses. By realizing corporate colors, styles and designs on a custom smart glass solution, a differentiated and unique perception and recognition of customers brands is ensured.
We are the only company in the world that managed to get big tech brands (e.g. Fujitsu, Samsung, Vodafone) to commercially benefit from adopting a green/circular innovation.
Tech users are not able to apply their (personal) values on their devices, today. This results in the biggest market mismatch of the decade: 74% of customers say they would like their device to be a bit greener (according to BCG research). But there is hardly any offer out there that delivers on that need in a positive, simple, safe and engaging way. Green needs to be painless, otherwise you get what you see now: no-one uses it.
Closing the Loop is an award-winning – industry, research, government and NGO supported – ‘social enterprise’. It created a circular business model that creates commercial value, today. Brands such as Vodafone and Samsung used its service called “waste compensaation.” The service makes new devices (e.g. phones) waste-neutral by ‘compensating’ them: for one device sold by Vodafone, one scrap device is collected and recycled. A new device can only be compensated by recycling waste that would otherwise not be recycled.
The service builds on the 10 years of experience of Closing the Loop in collecting electronic scrap in countries such as Ghana and Nigeria. Here, local communities are paid for collecting and safely managing the waste they can not use. This creates job and income and reduces local waste. The scrap is then properly recycled, but only after it has been documented as collected and recycled. This documentation connects the waste reduction to the sale of new devices by tech brands. It’s ‘circularity as a service.’