Geotab Drives Electrification Forward With Launch of Geotab Energy

Company arms utilities and electric vehicle owners with advanced electricity demand management solutions, helping them overcome charging challenges

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With a commitment to sustainability, Geotab, a global leader in IoT and connected transportation, today unveiled Geotab Energy. Focused on the electric utility and electricity demand management market, Geotab Energy helps to bridge sustainable transportation with sustainable energy by offering products and services designed to support the adoption of electric vehicles (EVs) with electrical grid infrastructure. By helping utilities understand, plan for and manage the integration of EV charging with the grid, Geotab’s new business unit helps ensure that EV owners can be supported by the key infrastructure that provides consumers with electricity at home, work and within their communities in the most efficient manner possible.

“Simultaneously supporting the charging needs of EV drivers, as well as the grid reliability needs of their respective utilities, is a key factor for EV adoption to thrive, and an area we’ve made a strategic decision to support,” said Eric Mallia, Vice President, Geotab Energy. “As with other Geotab solutions, we believe EV charging should be flexible, reliable and affordable — consumers should have the ability to charge their vehicles whether at home, work or elsewhere, without enduring unsustainable increases to electricity rates. By providing innovative solutions for both utility companies and EV owners to harmonize EV charging with cleaner and more cost-effective electricity generation, Geotab Energy takes a multi-stakeholder approach that will help move the needle toward a more sustainable future.”

With growing EV adoption, utilities are facing increased energy demand to support the volume of EVs charging simultaneously — many of them being charged when returning home from work in the early evening system-peak time. Unmanaged vehicle charging load can negatively impact the electric grid, overwhelming infrastructure and requiring costly upgrades and repairs. Geotab Energy helps provide an accurate understanding of the impact of EV charging loads across a service territory by processing data directly from a vehicle’s internal systems and making it available via its SmartCharge Rewards® web platform. SmartCharge Rewards helps electric utilities navigate and reduce the impact of EV charging on the grid, and helps to equip them with relevant EV-specific data to support new programs and possible infrastructure changes.

Geotab Energy’s SmartCharge Rewards platform can also support utilities in identifying optimal charging times and then encouraging EV owners to charge during those times by providing customers with incentive-based rewards. Additionally, EV owners may benefit by gaining access to information about their EVs, such as insights into their driving efficiency, as well as vehicle battery health and more.

“Studies have shown that the majority of people buying EVs are motivated by doing the right thing to reduce harmful impacts on the environment. What they don’t always consider is that their charging behavior also leaves a footprint and can be optimized by mindful charging practices,” added Mallia. “Geotab Energy is a key driver in ensuring that consumers and utilities are able to confidently move forward with EV adoption, knowing that they are playing their part in helping advance a carbon-neutral footprint.”

Geotab Energy complements Geotab EV (a Geotab division), which specializes in providing telematics for plug-in hybrid and electric vehicles (EVs). Geotab EV currently aggregates and manages electric load data from more than 100 EV makes and models, and all EV charging methods.

Geotab Energy is first launching in North America, with plans for future expansion. In addition, while Geotab Energy is first focused on helping utilities support EV owners, the company expects that as fleets become more electrified, the solution will also empower businesses operators to make smart decisions that can help to optimize operations on every level.

For more information on Geotab Energy, visit:

Geotab will be holding a virtual press conference to discuss Geotab Energy today (Jan. 7, 2021) at 2:00 p.m. EST. Press and analysts can join the live Showstoppers press event here.

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About Geotab

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. As an IoT hub, the in-vehicle device provides additional functionality through IOX Add-Ons. Processing billions of data points a day, Geotab leverages data analytics and machine learning to help customers improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety, and achieve strong compliance to regulatory changes. Geotab’s products are represented and sold worldwide through Authorized Geotab Resellers. To learn more, please visit and follow us @GEOTAB and on LinkedIn.

To learn more about how you  can  meet the press at ShowStoppers press events online at ShowStoppers TV and in-person around the world, contact Lauren Merel,, +1 908-692-6068, or Jennifer Hall,, +44 792 337 8991.


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SOURCE: Geotab

Kelly Hall
Communications Manager
Geotab Inc.