Infinix, a trendy tech brand designed for young consumers, today announced its latest breakthrough, the E-Color Shift technology, at ShowStoppers CES 2024. This innovative feature uses E Ink Prism™ 3 to enable dynamic color changes on mobile phone panels without power, marking a leap in smartphone customization and energy efficiency. Users can personalize the device’s back panel with up to 60 customizable areas, displaying time, mood, and more. This technology reflects Infinix’s focus on unique, user-centric solutions for Gen Z.

Additionally, Infinix introduced AirCharge and Extreme-Temp Battery technologies. Infinix AirCharge offers innovative wireless charging through multi-coil magnetic resonance, enabling charging from up to 20 cm away and at various angles with a 7.5W output. The Infinix Extreme-Temp Battery, designed to function in temperatures as low as -40°C, features biomimetic electrolyte and fusion solid-state technology, addressing battery failure in extreme cold. These advancements highlight Infinix’s dedication to innovation and its commitment to the preferences and needs of younger, tech-savvy consumers.