Laifen, recognised by Euromonitor International as the world’s No.1 high-speed hair dryer brand, will enter a new chapter at IFA 2026 (ShowStoppers and Hall 9, Booth 125).

Showcasing its biggest product portfolio to date, the company will unveil a new generation of beauty, grooming and oral care innovations, including the AutoCurl Curling Iron, Glowy Vanity Mirror and Wave Lite Electric Toothbrush, alongside its previously established Air Series, Neo and Neo Special hair dryers, Wave Pro electric toothbrush and Laifen electric shavers.

Guided by its new brand philosophy, “Laifen, Innovation within Reach,” the brand continues to apply its engineering expertise beyond hair care, creating an ecosystem of beautifully designed personal care products powered by proprietary motor technology, intelligent sensing capabilities and precision engineering. Visitors will experience immersive product demonstrations and interactive technology showcases that bring Laifen’s vision for intelligent personal care to life.