ShowStoppers Press Services

Join UsUse this exclusive opportunity to demonstrate your product to journalists, bloggers, media influencers, industry and financial analysts. Generate coverage and brand awareness at MWC 2020

FAQ – Mobile World Congress

How does the event work?

ShowStoppers combines a product showcase, hands-on demos, and a relaxed reception into one efficient event. It’s an informal ambiance that includes a buffet and open bars.

Exhibitors arrive 2 to 3 hours prior to the event to set up, and to eat something before the event begins. As journalists arrive, ShowStoppers checks them in to ensure they were invited. Making their way around the room during the event, they can meet with exhibitors and test their products.

What kind of companies participate in a ShowStoppers event?

Aspenta, Dell, Domotz, Ericssson, HP, Honeywell, HTC, Jabra, Lenovo, Microsoft, Mio, Razor USA, Roku, Samsung, Seagate, Sennheiser, Sisvel, Skype, Sonos, SuperTooth, TeleNav, Texas Instruments, Toro, Toshiba, TripIt, Truphone, Viewsonic, Vizmato, Vogel’s, Wacom, Western Digital, WowWee, Yurbuds, ZAGG — as well as innovators, smaller companies, start-ups, and many more!

Who drives the press to the event? ShowStoppers or the exhibitors? How does this work?

ShowStoppers handles all of the promotion, press invitations, press credentialing and press RSVPs for the event.

ShowStoppers invites the most influential press and analysts from its comprehensive media databases. ShowStoppers events are also listed on an array of domestic international calendars aimed at press.

ShowStoppers also recommends that you reach out to your favorite journalists as well.

Plus, ShowStoppers posts your press kit on its web site, which has become a valued resource for the media, as they prepare their coverage and we also implement a post-event follow-up.

How can a company participate in ShowStoppers?

It’s easy to become an exhibitor at ShowStoppers. Simply request an agreement here – and then just email the signed agreement back to Showstoppers at the email address provided.

Once you’re signed up for ShowStoppers @ MWC, our event staff will contact you regarding all of the logistic details.

Are there any other costs associated directly with exhibiting at ShowStoppers?

Monitor rentals are available to enhance your demonstration. Cost ranges from $350 to $750 USD, depending upon the selected size.

Wireless Internet Services are included however if you require a dedicated line, there is an additional charge depending upon the selected bandwidth.

Can I request a special location at ShowStoppers?

ShowStoppers does its best to honor requests for placement in general areas of the venue, or near/or far from other exhibitors.

How long will spots be available at this event?

ShowStoppers events sell out every year, so we encourage you to book your spot early!

Do I need to exhibit in MWC in order to participate in ShowStoppers?

No. While you are not required to participate on the exhibit floor of MWC in order to participate in ShowStoppers @MWC — we always encourage you to consider it as an option.

Are there speaking opportunities?

No. ShowStoppers @ MWC is a demonstration/showcase event. There is no stage for presentations and speeches. Instead, you shake hands and talk with journalists. This face-to-face contact creates powerful opportunities for interviews, product reviews and news coverage.

How does the event work?

ShowStoppers combines a product showcase, hands-on demos, and a relaxed reception into one efficient event. It’s an informal ambiance that includes a buffet and open bars.

Exhibitors arrive 2 to 3 hours prior to the event to set up, and to eat something before the event begins. As journalists arrive, ShowStoppers checks them in to ensure they were invited. As they make their way around the room, during the course of the evening they meet with exhibitors, test products and do what they do best: produce the story.

What kind of companies participate in a ShowStoppers event?

Aspenta, Dell, Domotz, Ericssson, HP, Honeywell, HTC, Jabra, Lenovo, Microsoft, Mio, Razor USA, Roku, Samsung, Seagate, Sennheiser, Sisvel, Skype, Sonos, SuperTooth, TeleNav, Texas Instruments, Toro, Toshiba, TripIt, Truphone, Viewsonic, Vizmato, Vogel’s, Wacom, Western Digital, WowWee, Yurbuds, ZAGG — as well as innovators, smaller companies, start-ups, and many more!

Who drives the press to the event? ShowStoppers or the exhibitors? How does this work?

ShowStoppers handles all of the promotion, press invitations, press credentialing and press RSVPs for the event.

ShowStoppers invites the most influential press and analysts from its comprehensive media databases. ShowStoppers events are also listed on an array of domestic international calendars aimed at press.

ShowStoppers also recommends that you reach out to your favorite journalists.

Plus, ShowStoppers posts your press kit on its web site, which has become a valued resource for the media, as they prepare their coverage and then we implement a post-event follow-up.

How can a company participate in ShowStoppers?

It’s easy to become an exhibitor at ShowStoppers. Simply request a contract here – and then just email the signed agreement back to Showstoppers at the email address provided on the contract.

Once you’re signed up for ShowStoppers @ IFA, our event staff will contact you regarding all of the logistic details.

Are there any other costs associated directly with exhibiting at ShowStoppers?

Monitor rentals are available to enhance your demonstration. Cost ranges from $350 to $750 USD, depending upon the selected size.

Wireless Internet Services are included however if you require a dedicated line, there is an additional charge depending upon the selected bandwidth.

Can I request a special location at ShowStoppers?

ShowStoppers does its best to honor requests for placement in general areas of the venue, or near/or far from other exhibitors.

How long will spots be available at this event?

ShowStoppers events sell out every year, so we encourage you to book your spot early!

Do I need to exhibit in IFA in order to participate in ShowStoppers?

Yes. ShowStoppers is the Official Media reception of IFA so participation with the show in some way is required. If you are not currently contemplating exhibiting at IFA talk to us. We have a number of cost effective programs that allow you to achieve your objectives while satisfying the participation requirement.

Are there speaking opportunities?

No. ShowStoppers @ IFA is a demonstration/showcase event. There is no stage for presentations and speeches. Instead, you shake hands and talk with journalists. This face-to-face contact creates powerful opportunities for interviews, product reviews and news coverage. We do offer sponsorship programs that provide you greater exposure such as media bus transportation or private receptions with the press.

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ShowStoppers registration criteria for working press and industry analysts

Showstoppers invites and admits only qualifying journalists working at print, TV and radio business, technology, consumer-electronics and consumer media; selected and qualifying bloggers; qualifying industry analysts; and qualifying members of investment banks and venture capital firms.

Showstoppers is a private event.
Showstoppers is an invitation-only event.
Showstoppers events are NOT open to the public.
A tradeshow press badge is NOT an invitation.
A tradeshow press badge does NOT grant the holder automatic admission to Showstoppers.
Showstoppers does NOT accept registrations with email addresses from yahoo.com, netzero.com, hotmail.com, and other free services that have nothing to do with a publication, TV or radio station. We require a publication-based email address.
Showstoppers does NOT accept registrations with email addresses from msn.com, compuserve.com, aol.com and other generic services that have nothing to do with a publication, TV or radio station. We require a publication-based email address.
Showstoppers reserves the right to require verification that you are working media. In some cases, we may ask you to provide a copy of a published article with your byline, a publication masthead listing you as a contributor or staff member, a video or audio tape, or a letter on official stationary from your publisher or broadcast producer. When in doubt, contact Steve at least TWO WEEKS prior to the event, or bring a copy of an article to on-site registration.
Showstoppers reserves the right to refuse admission to anyone who does not comply with these policies.
Showstoppers reserves the right to refuse admission to anyone who does not meet our press-qualification criteria.

Broadcast teams

Camera and recording crews are welcome to attend Showstoppers. Each member of the crew is required to register separately. Contact Steve to set this up.

Online media & blogs

Submit a link to an online masthead and an article with your byline that appeared within the past three months. Send this to Steve.

Freelancers

Submit a letter on letterhead from an editorial contact at a publication indicating that you are covering the tradeshow for that publication. Send this to Steve.

User groups

At the specific request of sponsors, Showstoppers events are NOT open to non-editorial members of User Groups.

When in doubt

When in doubt, email or send via USPS a copy of a RECENT article. When in doubt, bring a copy of a RECENT article to on-site registration. Send this to Steve.

We will not admit

At the request of our sponsors, Showstoppers events are NOT open to:

Registrations that do not include a working URL.
Registrations that do not include a working email address.
Personal and non-press Web site writers, editors and/or creators.
Personal and non-press Bloggers.
Blogs and Web sites that exist only to aggregate and republish coverage that originates from other sources.
Production companies.
Boyfriends, girlfriends, significant others.

About blogs

Anyone can post a blog. Anyone can post to a blog. That does not make you a reporter, journalist or industry analyst. Just like driving fast does not make you a professional driver of race cars.