How does the event work?

ShowStoppers combines a product showcase, hands-on demos, and a relaxed reception into one efficient event. It’s an informal ambiance that includes a buffet and open bars.

Exhibitors arrive 2 to 3 hours prior to the event to set up, and to eat something before the event begins. As journalists arrive, ShowStoppers checks them in to ensure they were invited.  As they make their way around the room, during the course of the evening they meet with exhibitors, test products and do what they do best: produce the story.

What kind of companies participate in a ShowStoppers event?

Aspenta, Dell, Domotz, Ericssson, HP, Honeywell, HTC, Jabra, Lenovo, Microsoft, Mio, Razor USA, Roku, Samsung, Seagate, Sennheiser, Sisvel, Skype, Sonos, SuperTooth, TeleNav, Texas Instruments, Toro, Toshiba, TripIt, Truphone, Viewsonic, Vizmato, Vogel’s, Wacom, Western Digital, WowWee, Yurbuds, ZAGG — as well as innovators, smaller companies, start-ups, and many more!

Who drives the press to the event? ShowStoppers or the exhibitors?  How does this work?

ShowStoppers handles all of the promotion, press invitations, press credentialing and press RSVPs for the event.

ShowStoppers invites the most influential press and analysts from its comprehensive media databases. ShowStoppers events are also listed on an array of domestic international calendars aimed at press.

ShowStoppers also recommends that you reach out to your favorite journalists.

Plus, ShowStoppers posts your press kit on its web site, which has become a valued resource for the media, as they prepare their coverage and then we implement a post-event follow-up.

How can a company participate in ShowStoppers?

It’s easy to become an exhibitor at ShowStoppers. Simply request a contract here – and  then just email the signed agreement back to Showstoppers at the email address provided on the contract.

Once you’re signed up for ShowStoppers @ IFA, our event staff will contact you regarding all of the logistic details.

Are there any other costs associated directly with exhibiting at ShowStoppers?

Monitor rentals are available to enhance your demonstration.  Cost ranges from $350 to $750 USD, depending upon the selected size.

Wireless Internet Services are included however if you require a dedicated line, there is an additional charge depending upon the selected bandwidth.

Can I request a special location at ShowStoppers?

ShowStoppers does its best to honor requests for placement in general areas of the venue, or near/or far from other exhibitors.

How long will spots be available at this event?

ShowStoppers events sell out every year, so we encourage you to book your spot early!

Do I need to exhibit in IFA in order to participate in ShowStoppers?

Yes. ShowStoppers is the Official Media reception of IFA so participation with the show in some way is required.   If you are not currently contemplating exhibiting at IFA talk to us.   We have a number of cost effective programs that allow you to achieve your objectives while satisfying the participation requirement.

Are there speaking opportunities?

No. ShowStoppers @ IFA is a demonstration/showcase event. There is no stage for presentations and speeches. Instead, you shake hands and talk with journalists. This face-to-face contact creates powerful opportunities for interviews, product reviews and news coverage.  We do offer sponsorship programs that provide you greater exposure such as media bus transportation or private receptions with the press.