In 1996, networking was a category built for IT departments. NETGEAR had a different idea: make it work for anyone who wanted their home online. Thirty years later, that same vision continues to shape how millions of people experience home connectivity.

At IFA ShowStoppers, key topics include:

• The router as the frontline of home security. As AI-powered devices multiply, network-level protection is becoming as important as the connection itself. NETGEAR hardware, together with Armor, expands beyond router security into a broader platform for devices, identity, and personal data — to make protection as invisible as the WiFi behind it.
• What comes after WiFi 7. NETGEAR is a contributing member of the WiFi Alliance working group shaping the WiFi 8 standard (IEEE 802.11bn), with development already underway on solutions built for homes where dozens of devices need to stay connected without anyone managing them.