Industry-leading hearing aid brand Phonak is challenging the hearing aid stigma by unveiling a connected hearing aid that looks like a custom-made hearable. And since hearing is believing, they’re offering media the opportunity to test them out in-person.

Phonak’s Virto Black is the world’s first custom-fit hearing device to combine universal Bluetooth streaming with award-winning hearing aid technology in a product that’s shaped like a modern hearable. In fact, Virto Black wearers can hear up to 10x better than someone with perfect hearing when paired with a Roger accessory. Wearers can also enjoy hands-free phone conversations by using their hearing aids like wireless headsets.

Virto Black boasts 16 hearing performance features for the ultimate augmented hearing experience. Its microprocessor chip runs five wireless protocols, including Bluetooth Classic, LE, Binaural VoiceStream Technology™, Airstream Technology™ and Roger—at the same time. This makes it the world’s only custom-fit hearing solution with universal Bluetooth connectivity to more than 1 billion devices.