Softly — change the world by buying based on your values

Softly is a revolutionary and easy to use online tool that helps consumers make purchasing choices that are better for our planet and the generations to come.

Most people care about things like the environment, fair wages, and avoiding harmful ingredients.  The problem is that when we shop, we don’t have time, or don’t know how, to find products that support the things we are about.

Introducing Softly!  Softly is an easy add to your browser that will help you find products that match what YOU value in a product.  Input what’s important to you, such as environmental friendliness, social justice, or free of a certain harmful ingredient.  Then when you shop online, Softly will recommend alternative products that match those values.  As you make changes to your shopping habits, Softly will reward you for those positive actions.

Finally a way to use your purchasing power for good!  Governments and corporations are pledging to do their part in reducing our carbon footprint and fighting social injustice, yet it is consumers that can make the biggest difference – by who we support and by what we buy.

Help Softly direct the power of the purse toward a better world by signing up as a pre-launch platform tester – sign up at

Simple.  Sustainable.  Softly.