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Oral-B’s NEW AI-Brush Knows More About Brushing-Styles than Anyone on The Planet 

UNDER OFFICAL ECAP/EMBARGO UNTIL MONDAY, FEBRUARY 25, 8:00 AM CT 

The NEW Genius X has learned from thousands of brushing styles to perfect yours 

Oral-B, the innovation leader in connected brushing and Oral-Care, unveils at the MWC 2019 its breakthrough new Artificial Intelligence Brush Genius X, and presents its vision for the future, where intelligent dental & health management tools will lead to a longer, healthier life.

Oral-B continuously innovates every year to achieve its vision. This year, Oral-B makes a step further to more intelligent dental devices with the NEW Oral-B GENIUS X with Artificial Intelligence. It is Oral-B’s most advanced brush to date. Designed with dental professionals, it does something completely new: It combines the knowledge of thousands of human brushing behaviors to assess individual brushing styles and coach users to achieve better brushing habits. The AI technology tracks where people are actually brushing in their mouth and offers personalized feedback on the areas that require additional attention, for better oral health.  

Oral-B’s research with dentists has shown that innovation is successful when it is simple and easy to use. Genius X with AI tech works seamlessly, without having to change your brushing habits or style. It operates in the background. It is so unique because it has learned from thousands of different brushing styles: “Every patient is unique, that is why we are looking for solutions that adapt to the individual. Oral-B gives patients an excellent and personalized brushing experience, without having to change the way they brush to achieve their best oral health result. This makes it a real breakthrough”, says Prof. Dr. Ralf Rössler from the University for Digital Technologies in Dentistry & Medicine in Luxembourg. Genius X with Artificial Intelligence is the first step towards the future, where intelligent devices use data analytics and turn a dental device into the most important element in people’s everyday health routines. Attendees at MWC will be the first to experience Oral-B GENIUS X with Artificial Intelligence and the brand’s future vision.  For more information about Oral-B GENIUS X with Artificial Intelligence, visit https://oralb.com/en-us/geniusx.