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Targus addresses triple threat of Sustainability, Customer Experience and Productivity

Targus, a leader in laptop cases and mobile computing accessories, will be launching new ranges and solutions at IFA to tackle the global challenges we face; living more sustainably, the evolving retail landscape and productivity whilst working from home.

Addressing the plastic waste challenge: Targus is launching a new EcoSmart range made from recycled plastic that still delivers durability, protection and organisation. The range of bags and cases are designed for an active work life balance, made from at least 70% recycled PET, nickel-free hardware as well as recyclable zips.

Try before you buy retail experience: Targus’ AR  showcase will bring the future of retail to life by giving visitors an exciting opportunity to ‘try on’ different backpacks using a 3D-printed polygon mannequin with a QR code printed on the back. Simply scan the QR code and ‘try on’ the product without it actually being there! Users can also rotate the bag and check out its different compartments.

Elevating customer service: During the event, Targus will also be showcasing a tablet cradle workstation solution developed to work seamlessly with the Samsung DeX. It gives customer service employees the ability to be mobile and switch from tablet to desktop by simply placing their tablet devices within the Targus cradle.

Modern office needs: And finally, Targus is bringing its unique ‘Workspace in retail’ concept to life at IFA, emphasizing efficiency and productivity in the home. It will be showcasing its range of docking stations, including the DOCK190, which can help ease the transition between home and office, as well as catering to more compact workspaces in modern life. Also on-site will be certified chiropractor, Dr Samera Bhatti, who will be conducting posture analysis sessions and providing top wellbeing tips on Monday 9th and Tuesday 10th.

All of this and more is happening at ShowStoppers and Targus’ IFA booth: Hall 15.1 / 125.